Hi, I'm Shannelle Yick

Art Director | Illustrator | Comic Creator

Advertising Work

Shannelle Yick | [email protected] | (720) 519-3254

About Me

Shannelle Yick

  • Loves drawing characters

  • Colorist of multiple webtoons, such as Black Horda, Entwined, I Am The CEO, and The Mad Gate

  • Film / animation is ✨👌

  • Can't help but analyze stories when watching anime

  • Self taught Japanese but grew up speaking Mandarin

  • Cooks specifically Chinese, Japanese, and Italian food

  • Occasionally still glide-steps from high school marching band habits

  • Will live to travel

  • Is a closeted cosplayer

Contact:

[email protected](720) 519-3254

Advertising Work

Shannelle Yick | [email protected] | (720) 519-3254

Icy Hot

Idea

When everyone online has an opinion on how to be the best athlete, it's hard to figure out what advice to follow.IcyHot believes two extremes can be right at the same time: pushing yourself to success while also knowing when to rest.

Consumer Insight

Athletes feel overwhelmed with the differing health advice they receive.

Brand Insight

IcyHot balances the contrast of hot and cold to rapidly heal workout aches.

Creative Strategy

There are many paradoxes in the world: hope vs realism, confidence vs humility, rigidity of rules vs freedom of expression...IcyHot is also one of them. Rather than fighting for one extreme or the other, the key is actually the balance between the two. IcyHot can spread awareness that both extremes are necessary for athletes to reach their goals.

Team:Shannelle Yick (Art Director)
Eli Wright (Copywriter)

Coca Cola

2024 Grand Prize winner of Coca Cola Refreshing Films!

Idea

Everyone wants to feel included, and the deaf community is no exception. Coca Cola has the power to bring a sense of belonging.

Behind The Scenes - Storyboard

As the storyboard artist of "Signs of Friendship," I was tasked to take the script and transform it into a visual medium.

Consumer Insight

With the world being so diverse, sometimes it's hard to find a sense of community.

Brand Insight

Sharing is caring, and Coca Cola is known for sharing happiness in a bottle. Giving a Coke to someone is a surefire sign of friendship.

Creative Strategy

This TV spot is being aired across major movie theaters in the US. "Signs of Friendship" can inspire people to share a Coke with those who may feel left out, as well as bring more positive association, vibes, and brand loyalty to Coca Cola.

This TV spot was entered into Coca Cola's Refreshing Films contest, and BYU won the Grand Prize!

Team:Producer/Co-Writer: Adam Sheets
Director/Co-Writer: Destinee Neville
1st AD: Taylor Ballard
2nd AD: Porter Christensen
Script Supervisor: Aubry Mackin
Key PA: Bethany DuffyDirector of Photography / Cam Op: Tanner Jackson
1st AC: Brandon LeBaron
2nd AC: Kaitlyn Nelson
Camera PA: Micah Brown
DIT: Danny White
Gaffer: Tenzin Lazerson
Key Grip: Max Wenham
Best Boy Electric: Joseph Larsen
Dolly Grip: Jensen Walker
Lighting Team: Ben Thornock, Anna Nate, Parker Gailbraith, Brayden Fielding, Samuel ThomasProduction Designer: Furat Wdda
Costume Designer: Aubry Mackin
Hair & Make-Up: Alainna Van Haren
Art/HMU Assistant: Ariela Hernandez
Set Costumer: Riley Rawson
Art Assistants: Abe Tullis, Joel Garcia, Jill Jackson
Food Stylist: Brooklyn Staten
Food Stylist Assistant: Shannelle Yick
PAs: Taylor Slade, Macie ThelinLocation Sound Mix: Kyland Ochsenbein
Location Boom Op: Maren EdwardsEditor: Taylor Ballard
Composer: Asa Draney
Sound Editor: Chance Anderson
Colorist: Tyler Roth, Company 3
Storyboard Artist: Shannelle YickDeaf Community Consultants: Allison Dunaway, Kilee Ashton
ASL Interpreters: Ku Mei Kern, Sophia Coverston, Jeffrey PollockFeaturing: Jo Strong, Shay Hancock, Destini McKee, Dallin Smuin, Alana KernBTS Producer/ DP / Editor: Logan Gardner
BTS Assistant Producer: Tori Dudley
BTS 1st AC / Colorist: Kyle Gilmour
BTS Still Photographers: Trevor Houser & Peter Haraguchi
BTS Location Sound Mix: Jeff Yi
Social Media Managers: Audrey Norman & Emma CalvinFaculty Advisors: Jeff Sheets & Pat Doyle
CCRF Team: Aviva Kleiner, Katie Pryor, Ed Hellman

Tick Tick

Idea

People are busy. In fact, people's lives have gotten so busy that it's becoming harder to maintain a healthy work/life balance.Time is precious, and everyone is looking to boost their productivity. What would happen if you finished your to-do list and have extra time on your hands?

Consumer Insight

More often than not, young adults would rather be doing something other than the thing they are currently doing, and they don't pursue that "something else" because of the lack of time or energy.

Brand Insight

Tick Tick gives you incentive to accomplish all your daily tasks, while also helping you be more productive boost so that you can do the things that you love.

Creative Strategy

Millennials and older Gen Z are the generation currently in the workforce. With the current state of the economy, they're tired, burnt out, and craving for refreshing down time.They grew up with the emergence of YouTube, and that's exactly where this Tick Tick social media campaign can live.Come for the Youtube down time, stay for the Tick Tick productivity boost.

Team:Shannelle Yick (Art Director)
Amanda Leasure (Art Director)
Bethany Duffy (Copywriter)
Brayden Fielding (Content Creator)

Polaroid

Idea

Because of social media, the ideal of picture perfectionism is rampant. However, life isn't always perfect, and that's ok. Sometimes it's the crazy life stuff that become unforgettable cherished memories.Your life is probably not so crazy like a Kdrama, but what would it look like if it was...?

Consumer Insight

Gen Z is tired of

Brand Insight

Unlike other photography mediums, Polaroid only allows one chance to snap a picture. No edits, no filters, no fakery. Just genuine memories.

Creative Strategy

embrace the imperfect. it's an ad that doesn't feel like an ad. 8 episode kdrama series. strat: show it on streaming services, youtube, and reddit. watch one episode, want to watch more.

Team:Shannelle Yick (Director, Screenwriter)
Hannah Guevara (Producer, 1st AD)
Abish Lopez Torres (DP, Editor)
Amanda Leasure (Production & Costume Designer)
Porter Christensen (Lighting, Sound, Visual FX)
Tori Dudley (Sound Design, Color Correction)
Kaitlyn Nelson (PA)Actors:Ala Lindsay (Daughter)
Julie Doud (Stepmom)
Jeff Yi (Fiance)Special Thanks To:Emmi Wilson (Hair & Make Up)
Parker Bond (Art Assistant)
Brooklyn Staten (Art Assistant)
Emmeline Chu (Dead Mom)
Justin Chew (Dead Dad)
Parker Kelly (Story Help)

Crayola

Idea

About 300 million people worldwide are affected with colorblindness, yet this deficiency is often overlooked especially for young kids.Crayola can create shape-coded crayons, helping children differentiate between red/green, blue/purple, and other colors.

Consumer Insight

Colorblind kids, who are just learning their ABCs, shapes, and colors, feel frustrated and embarrassed when they always seem to get colors wrong.

Brand Insight

Every kid loves to draw, and crayons are often the medium of choice. Crayola has the power to assist kids struggling with colorblindness, helping foster a culture of awareness and inclusivity.

Creative Strategy

Crayola can launch a new pack of crayons made into fun shapes! Each color is always associated with the same shape: reds will always be hearts, greens will always be clovers, purples will always be plus signs, etc. This way, if the crayon wrapper ever gets ripped off, or if the color isn't clearly labeled, kids can refer to the shape to figure out what color the crayon is.Targeting parents and elementary school teachers would be key. Parents and teachers want nothing more but the best for their kids, and kids also want to feel like they belong and not have their colorblindness affect them. Making a colorblind-friendly set of crayons will help bring more positive feelings towards Crayola as a brand.

Team:Shannelle Yick (Art Director / Illustrator / 3D Artist)
Amanda Leasure (Art Director / Graphic Designer)
Bethany Duffy (Copywriter)
Ariadna Costa (Strategy & Research)

Squishmallows

Idea

Nobody likes to be over-the-top affectionate in public, but what if we were...?

Consumer Insight

When being lovey-dovey isn't socially acceptable, it's easy to feel touch-starved. Everyone needs physical touch in some way, whether that's being hugged or hugging someone.

Brand Insight

When you see a Squishmallow, they're so soft and cuddly that you simply cannot resist hugging and squeezing them.

Creative Strategy

Understandably, Squishmallows are primarily marketed towards kids or parents with children, but lots of young adults are also loving Squishmallows. They have a cult following, and this particular Squishmallow community treats it like a hunt, collecting all their favorite Squishies. Squishmallows aren't just for kids. Targeting young adults while also keeping the child demographic can expand the Squishmallow craze even further.

Team:Shannelle Yick (Art Director)
Julia Walker (Copywriter)
Porter Christensen (Content Creator)
Zachary Johnson (Strategist)

Fanta

2024 Young Ones One Show Shortlist!

Idea

For some reason, only the orange flavor of Fanta is well known in the US. Apparently there are over 200 Fanta flavors worldwide!How do we introduce these flavors to Gen Z and make Fanta relevant again? Well, Pokemon, of course! Gotta drink em' all.

Consumer Insight

As people grow up, Fanta gradually becomes more of a kid's drink as other sodas are preferable. But even as adults, we still hold onto the things that remind us of childhood.

Brand Insight

With so many flavor options, Fanta caters to the tastes of different regions worldwide. It can be part of everyone's childhood, no matter where you come from.

Creative Strategy

Pokemon is still well beloved by all, and Gen Z is no exception. For those who love trying new things and collecting stuff, FantaDex is the perfect activity to grab a few friends and go on an adventure. Fanta is more than just orange, and FantaDex can bring a new wave of Fanta lovers in the US.

Team:Shannelle Yick (Art Director / Mock App Developer)
Amanda Leasure (Art Director / Graphic Designer)
Bea Albino (Art Director / Content Creator)

Webcomic Work

Shannelle Yick | [email protected] | Instagram: @ShadowsVaporized

Storyboarding Work

Shannelle Yick | [email protected] | Instagram: @ShadowsVaporized

Storyboard Art - After Us Short Film

I had the opportunity to work on an indie short film series called After Us, a queer zombie anthology story. Here are the storyboards of the beginning scene and climax of the story.

Follow After Us for more:

Follow me on social media for more:

Webcomic Colorist

Part of my freelance work is coloring webcomics! I do full colors and rendering for "I Am The CEO" and "The Mad Gate," both can be read on VoyceMe. Here are some example panels I've done:

I also do flat colors for two more webcomics: Black Horda and Entwined. These aren't fully rendered, just the basics. You can read them on Webtoon!

Follow me on social media for more:

Google Assistant

Idea

Most AI assistants act like robotic female secretaries. They can feel gimmicky and people may not use it often. With the influx of AI, rather than make yet another AI assistant that feels just the same, what if they were introduced like a pet instead?Meet Pixie, your cute chameleon companion.
Only on Google Pixel phones.

Brand Insight

With other AI assistants, you need to build your life around them. But with Pixie (and Google Assistant), it builds itself around you and your personal needs.

Consumer Insight

Despite the world being connected through the Internet, people feel disconnected from each other and crave true connection.

Creative Strategy

They always say, a dog is a man's best friend. And while that statement isn't exclusive to dogs, humans love to be with companions. Digital pets are no exception, especially when stuff like Pokemon is still relevant today.Rather than an assistant, Pixie the chameleon can be Google's new AI Companion that's different from the rest, one that Google Pixel users will actually use and interact with.The AI race is already here, and Google can get ahead with Pixie and bring more brand loyalty to Pixel phones.

Team:Shannelle Yick (Art Director / Character Designer)
Kyland Ochsenbein (Copywriter)
Daniel Kron (Content Creator / Animator)

Passion

Story Synopsis

Genres: Fantasy, Thriller, Action, Drama

Gifted with the power to wield shadows, Ryuu has been acting as a terrifying assassin for FigureX. However, when the cold-blooded killer begins to care for someone, suddenly his newfound friends are under threat. With the help of a mysterious talking cat, Ryuu begins to gain back the humanity he never knew was lost.

Characters

(Click each for more info)

Work In Progress Scripts

Here are some scripts I've been working on. There's an A Plot and B Plot, take your pick.

Ryuu

Voice Sample

Main Character

Under a bleeding edge 'biotech" company called FigureX, Ryuu is their best assassin. The public calls him the Blue-Eyed Raven, and Japanese police have been searching for this notorious killer for many years with little progress.Ryuu doesn't remember his past. For all he knows, FigureX is his family and is very committed to them.

Concept

There are people out there with a "Gift," the ability to take shadows and create them into a tangible form. Using these materialized shadows, you can mold them into anything, whether it be a pencil or sword. Then, like a shadow, it can disappear without a trace.FigureX is highly regarded, but they also have enemies. Those with the Gift make perfect thieves and assassins.When a company like FigureX learns about the Gift, it's only natural to have the desire to artificially recreate it so that other humans can use it too...but at a high cost.

Yokai

Voice Sample

Second Main Character

The process of figuring out how to harness the
Gift of Shadows comes at a great cost:
human experimentation!Yokai was one of the lucky ones that survived. Once an enthusiastic FigureX intern, Yokai wants nothing more than to get his human body back.But what can a cat do? That is...until he meets Ryuu, his best lead to getting revenge at FigureX.

Yukina

Voice Sample

Ryuu's Friend

Upon meeting Yokai, Ryuu begins to care about someone other than himself or FigureX, causing him to make a major mistake on a future assassination mission. Ryuu eventually meets Yukina, a high school student who genuinely is his friend. While it's unclear whether or not Ryuu develops feelings for Yukina, one thing is for sure: he now has someone he really cares about.An assassin with a heart is a liability, and FigureX doesn't like that.

Rin and Sayu

Rin Voice Sample

Sayu Voice Sample

Two Children

Rin and Sayu's stories are seemingly unrelated to Ryuu and Yokai's plotline, but that's far from the truth.Ryuu doesn't remember his past, and he was raised by FigureX as an assassin. Where do you think that child came from?These two kids are childhood best friends, and like typical children, love to play outside. They accidentally stumble upon one of FigureX's secret underground labs.The rest...is murky...

Luca

Voice Sample

Season 1 Antagonist

The founder of FigureX, and Ryuu's father figure. With a business partner and longtime friend, he unlocked the power to harness the Gift of Shadows.Luca was mysteriously cut off from that longtime friend though, leaving the friend's son in his care.So he raised him as his own. That child became Ryuu.With Yokai's help, Ryuu learns about his past and real identity that Luca kept secret from him. He was going to tell Ryuu eventually, but Ryuu just found out in the worst way possible. This causes a major rift between "father" and "son."A rift large enough that may bring FigureX to ruin.

QiuYin

Voice Sample

Season 2 Antagonist

Even with FigureX in shambles, it's not over yet.Luca's longtime friend and business partner is still alive, constantly on the run from something.In addition to shadows, there is another entity: Darkness.Despite seemingly evil, shadows are actually a neutral force, like light. However, Darkness goes further and is far more powerful and dangerous.QiuYin dabbled into something he shouldn't have. It also doesn't help that QiuYin is Ryuu's real father.While QiuYin learns of the true nature of Darkness, it's still too late. He can't undo the damage he created between him and Ryuu, as well as his heedless ambition.But there is another far more ambitious. The thing that QiuYin has been running from his entire life. The thing that forced him to give his son to Luca as a means of protection.(There's a Season 3 antagonist named Niko, who's another one of Ryuu's close friends, but I haven't drawn him yet. He's the ultimate wielder of Darkness, the backstabber, the one who's gone too far. It's up to the main characters to stop him.)